As promised today this article will take a quick look at the newest cable TV provider in Barbados, Flow which is owned by Columbus Communication. Flow's market share potential will be strengthened as Columbus Communication bought Karib Cable which was another new entrant to the Barbados market. Flow will be offering a "Triple Play" of Cable, Broadband and Homephone.
With the purchase of Karib Cable, Columbus Communications will integrate that network with theirs to provide a fibre based roll out on the island. The service is currently available in parts of St. Michael, Christ Church and St. James with more parts of the island scheduled for September 2013 and beyond.
Flow also provides service in several Caribbean countries including Jamaica, Grenada and Trinidad and Tobago. Based on comments online there are mixed reviews to the quality of the cable TV and Internet offerings of Flow, ranging from great to disappointing.
I have only been able to see the service at a public exposition which Flow held earlier this year. During that event I was able to get a glimpse of their High Definition offering as well as their broadband speeds. In Jamaica and Trinidad and Tobago Flow offers speeds up to 100Mbps and the same is here for Barbados. Just going by numbers, that speed is five (5) times what telecommunication provider LIME offers as its maximum broadband speed (20Mbps). Of course those are maximum possible speeds and many factors come into play when it comes to realisation of actual speed. However, the announcement of Flow's arrival should have positive results when it comes to competition among the Internet and Cable TV providers in Barbados.
In addition to the Internet the prospects of the Cable TV service sound quite interesting. Namely because when I glance through the Flow Barbados Channel List I see an incredible amount of HD channels on offer (by Barbados standards of course). The basic package alone has about 19 HD channels. A further browse of the channel list reveals about 30 more HD channels (available in packages and a-la-carte). So basically Flow will offer around 50 channels in HD while MCTV has 4 channels....hmmm...and to be honest looking at Flow's HD offering of 19 channels in the basic package, in terms of price Flow wins. Even looking at the amount of standard definition (SD) and HD channels offered in the other two extended packages, overall Flow looks like the better value. Flow will also offer at least two channels in 3D (the 3D channels are free, most likely because the potential market for 3D channels is small). Of course, at the end of the day the real answer comes in the quality of the actual service as well as customer service. Columbus Communication has also promised new technological developments for Flow will be introduced in Barbados later this year. At this point I can not comment on how Flow in Barbados will be overall but what I can say is that based on the channel package information Flow has online as well as the demonstration of the service at the exposition, it seems like Flow will bring a new level of technology and innovation to Barbados, which should lead to better product offerings available by Flow's competitors. In the end this should benefit the consumers.
